Advertising advertising...

Just saw one of Wieden + Kennedy's latest ideas for Honda: a series of adverts promoting a future advert. Much as I would like to think I'm not that easily drawn in, unbranded TV clips always hijack my curiosity and I was unashamedly straight onto the website at the end to find out what was going on. According to Jonathan Tapper (Honda Account Director, W+K London),

"By giving people understanding about the ad before it launches, not after, it gives substance and authenticity to what Honda is saying,".

To be honest, I just thought the wind-tunnel looked fun.